RSS Syndicate

If you don’t know what RSS is, then you probably haven’t been surfing the net enough or you’ve probably been living under a rock. For those that has been living under a rock here’s a quick break-down of what RSS is.

What is RSS?
RSS (Really Simple Syndication and/or Rich Site Summary) is an XML-based format for content distribution.The specific purpose of an RSS is delivering updates to web-based content, webmasters use this to provide headlines and fresh content to the readers that subscribed. The content viewed in the RSS reader is called an RSS feed. RSS is a free and easy to promote a site or blog of its content without the need to advertise or content sharing partnerships. So in a nutshell, RSS streamlines communication between publishers and their readers.

Benefits to RSS
A big benefit to RSS is that the readers are able to tune in to the content of interest with the ability to control the flow of information that they receive. Once the quality of the content starts to decline, the readers can simply remove the feed from their RSS reader and they will no longer receive any updates from that particular source. RSS is a great communication method that doesn’t place any type of burden on the webmaster/publisher with maintaining a list or any strict privacy guidelines. The feeds are compiled accordingly to the reader’s choice. To sum it up, the benefits of RSS to publishers that are using RSS as a communication method are able to establish trust, build reputation, and keep ongoing communication with their readers.

Few Types of RSS

  • Forum Feed – A lot of forums now use RSS so that the users who are participating in a discussion topic can be notified if a new entry or a particular subject they’re involved in has been updated.
  • Blogs Feed – Most blogs are setup with RSS with each blog entry summarized as a feed. This makes it easier for readers to skim through their blog posts that they’re interested in.
  • Article Feed – This is typically a summarized introduction of new content on a site that the readers can subscribe to and read further if it interests them.
  • Store Feed – Online stores are also using RSS to send out their latest sales, specials and discounts.
  • Use RSS
    RSS has now become the choice for delivering syndicated web content for bloggers and webmasters. The RSS syndication has helped small blogs and websites gain more exposure and increase their readership. I am also working towards syndicating my content in hopes of increasing readership and exposure to help build traffic to this blog. So far my blog has been doing well since it first started with a good number of unique visitors each day; hopefully it keeps climbing.


    Blogs SEO Tips

    Ever since I started this blog I noticed one thing that’s to my liking – it naturally attracts search engine traffic. Most bloggers probably already know this, but a lot of blogs already have optimized site architecture (helps out a lot). Majority of the blogs out there has a pretty clear navigation where each page is set up to link back to other pages.

    I’m still doing a lot of research on Search Engine Optimization and how it works, but I was able to find a few tips that I thought was pretty useful in my journey into the blogosphere. I’m going to list 5 quick tips that  I thought could be pretty useful (in my opinion) with blogs and SEO.

    1) Keywords
    When it comes to keywords, you basically have a couple of choices. You can target general high traffic keywords that you have little chance of ranking well for and barely get any traffic, or you can go for a keyword that gets you a moderate level of targeted traffic resulting in more subscribers and/or sales. Most bloggers that’s been blogging for a while may want to call this “lucrative keywords”. Whatever decision is made, you may want to keep this in mind: they may not get you the most traffic, but they often will bring the most profit.

    A lot of people out there would think that more traffic means more sales, but that’s not the case. There isn’t always a correlation between high traffic and high sales, many of the most profitable sites get moderate traffic because their keywords result in a much higher ratio of visitors to buyers.

    2) Placement of Keywords
    A blog can be set up to repeat the keywords that you want to target just enough times to establish a theme. Take full advantage of this in your post titles, your category names, the pages URL names, or even a combination of Technorati tags and text of your links that appear after each post.

    3) Post Timely
    You can get better results if you update or ping just once during the busiest times of the day (typically early in the morning before noon) instead of pinging at 15 minute intervals when your site hasn’t been updated. Always check your site’s statistics. If you’re getting “spidered” every two weeks or even monthly, you can increase the number of spider visits by blogging on the same time period that the spider comes to your site. It’ll take a bit of monitoring, but eventually you’ll be able to predict when the date or time of your last spider visit was. (A little tip, ping at the time when the spider is reading a page that carries your update).

    4) Links
    Make sure you turn on your site’s feed and use it to promote your blogs as well.  I know Robin Good can get you some good one way links. If you use the “lucrative keywords” in your title and description, all those link backs will contain the keyword terms you would want attention for, which is also noted by the spiders as they follow the links to your site.

    5) Update Often
    The more you post, the more food it is for the spider, which causes the spider to react by splitting its job into several visits until the spider just adds  you to a more frequent schedule of returns.

    In Example – If a main site gets spidered several times daily by Google, they can go a week without an update with no change spider visits.  That means the page gets indexed more often and the new pages will show up faster.

    I’m not a SEO expert, but I believe the tips that I’ve just listed could help blogs get more search engine traffic. If there’s any other tips that you may know of, please feel free and add them in my comments. Anything that can help with optimization is always useful.